GNOPPG welcomes Todd and Jamie Reichma as our February 22, 2010 speakers

Todd & Jamie Reichman presents

STOP COMPETING ON PRICE

sponsored by Simply Canvas and Pictobooks

Todd and Jamie Reichman – Owners of Reichman Photography

There will always be someone willing to charge less, and there are much better ways to beat out your competition! Investing in your clients and managing their expectations can result in higher sales, more profit, and increased referrals. Sounds pretty good, doesn’t it? Listen and learn the steps to transcend market rates and create a photography business where value matters more than price.

This is a program on transcending market rates and running a profitable, sustainable business. In this we'll discuss what the benchmark survey means in layman's terms and how it illuminates certain facts about how we have to charge and how we have to plan. Also, we'll make the process of taking control of your business fun and attractive.

Issues to be covered -

What a profitable business is
How to build a profitable studio in concrete steps
How to attract the right people at the right price
How to stop worrying about the "competition" and build a network of "colleagues"
What branding actually means and how to do it successfully

About Todd & Jamie Reichman
In the span of 3 years, Jamie and Todd Reichman went from part-time, generalist photography novices to successful wedding photography specialists. They now operate a boutique wedding photography studio in Dunlap, Illinois. In 2008 they were named a Studio Success Story by PPA's Studio Management Services after reaching top-performing studio benchmark numbers in their second year in business and every subsequent year since.